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Sorell

For experiences that last

Sector

  • Travel & hospitality

Services

  • Brand strategy
  • Brand identity
  • Brand messaging
  • Brand Language

15 personally managed hotels in eight Swiss cities: This is Sorell, the largest owner-managed hotel group in Switzerland. As part of the ZFV-Unternehmungen (ZFV) co-operative, founded in 1894 by Zurich bourgeois women, Sorell has always stood for meeting places where the values of society, health, sustainability, inclusion and innovation are upheld. In future, Sorell will consistently pursue the goal of being an open place of experience for travelers and the local population alike - always with an individual boutique character.

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