Jürg Neuenschwander will take charge of MetaServices AG as chief executive.
REBRAND 100® Best of Award for Swiss Life.
Relaunch of www.iguzzini.com
“The way you are perceived depends on how you present yourself.”
“You cannot not communicate.”
Bruno Schmidt will be giving a lecture on the need for holistic thinking in times of tight budgets.
Raiffeisen decided to carry out the project with the branding experts from Zurich after a competition in 2004. The goal was to find a modern means to express the values that Raiffeisen embodies and to take an important step in developing the Raiffeisen brand.
Companies are once again making major investments in brand development.
What does the Chanel brand sound like? What does the Lego brand taste like? What does the iPod brand smell like? And, most importantly, how can sounds, tastes and smells be integrated into packaging design? Students at the Berlin University of the Arts will be seeking answers to these questions in a competition initiated by MetaDesign and the industry association Pro Carton.
Study Affirms Relevance of Corporate Sound to Brand Management. MetaDesign Publishes Survey about the Importance of Sound for Brands.