Zürich News

“You cannot not communicate.”

Bruno Schmidt will be giving a lecture on the need for holistic thinking in times of tight budgets.

Raiffeisen decided to carry out the project with the branding experts from Zurich after a competition in 2004. The goal was to find a modern means to express the values that Raiffeisen embodies and to take an important step in developing the Raiffeisen brand.

Companies are once again making major investments in brand development.

What does the Chanel brand sound like? What does the Lego brand taste like? What does the iPod brand smell like? And, most importantly, how can sounds, tastes and smells be integrated into packaging design? Students at the Berlin University of the Arts will be seeking answers to these questions in a competition initiated by MetaDesign and the industry association Pro Carton.

Study Affirms Relevance of Corporate Sound to Brand Management. MetaDesign Publishes Survey about the Importance of Sound for Brands.

Heute hat die MIGROSBANK bei der Bilanzmedienkonferenz ihr künftiges Logo der Öffentlichkeit präsentiert. Es ist das erste sichtbare Zeichen eines neuen Corporate Designs, mit dessen Entwicklung die Bank MetaDesign in Zürich beauftragt hatte.

MetaDesign developed an unusual concept for the 2005 Annual Report of Espace Media Groupe, a Berne-based media company. It offered students in the visual communications department of the Berne University of the Arts (BUA) the opportunity to demonstrate their abilities.

The lighting manufacturer OSRAM will sell its entire product range in newly designed packaging.