MetaDesign work for KPMG anniversary wins award

100th anniversary of KPMG Switzerland

The activities surrounding the 100th anniversary of KPMG Switzerland have recently won the European Excellence Award in Prague. The concept for the communication campaign for this occasion was developed by MetaDesign.

As one of the world’s leading auditing and consulting firms, KPMG has offered its services in Switzerland for over 100 years – a success story based on innovation and growth, and an occasion to celebrate.

MetaDesign has partnered with KMPG Switzerland for many years now. As branding communication specialists, the agency developed an entire range of materials for this occasion to address various target groups, both internal and external, through different channels. Under the motto “Inspiring Growth”, the campaign built up excitement throughout the year while strengthening the brand.

One part of this campaign that the jurors found especially convincing was the “Growth Generator”, recognized in the category “National and Regional Campaigns”. Starting in January 2010, this platform provided a forum for employees, partners and clients to network, present their projects and have fun while collecting money for a good cause. The jury believes it is important to showcase the uniqueness of each individual country in communication for a globally operating firm, and that KMPG achieved this with the entire campaign and especially with the “Growth Generator”. This concept won despite some tough competition, including Japan Tobacco International, Orange and the city of Zürich. The “Growth Generator” was developed in collaboration with the investor relations consultants from IRF Communications and the technical partner Amazee.

Simon Neuner, member of the MetaDesign management board, commented, “In collaboration with KMPG we created the ‘Growth Generator’, a modern instrument to support internal communication. And we are delighted that our client has won this award.”


    Category
    Press releases
    Date
    2011-01-10