MetaDesign wins international award for rebranding of Swiss Life

REBRAND 100® Best of Award for Swiss Life.

This is the first time that a Swiss brand has won this coveted award, the highest honor of the Best of Awards competition.

Rentenstalt/Swiss Life developed a new brand strategy in close collaboration with MetaDesign. A new brand platform was created with the vision, mission and brand values as the basis for the visual treatment – covering everything from logo design via print media to building signage. The brand was implemented consistently across Europe under the Swiss Life name.

The international jury of the REBRAND 100® awards assessed the repositioning and redesign of the submitted brands against the background of their strategic goals. The jury came to the conclusion that “Swiss Life’s global rebrand was a key factor in its successful turnaround”.

“We share in the delight of our client Swiss Life at this award. It is a great recognition for our work and reflects the strength of the new brand, a strength that is palpable both internally and in the market,” comments Dr. Alexander Haldemann, Partner in MetaDesign Zurich.

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