MetaDesign wins at the iF communication design award 2011

MetaDesign wins at the iF communication design award 2011

Four projects by MetaDesign, one of the leading agencies for corporate identity and branding, were winners at this year’s iF communication design award. In the category Online/Offline Applications, the international jury of experts recognized the strategic branding content and design of the mobile apps for Audi AG. The new Audi typeface “Audi Type” also impressed the jury and won the coveted award in the Typography category. The brand appearance for the Swiss arts brand “Bürgenstock Momente”, created also won an award, as did the “Think Blue. Ideas.” exhibition, which MetaDesign implemented for Volkswagen AG at the Automobile Forum on Unter den Linden in Berlin.

What impressed the judges:

The mobile apps for Audi are based on the basic elements of the Audi corporate design, which MetaDesign also created: the logo, the typeface and color environment. The result is a streamlined, on-brand visual idiom for all icons and pictograms. The content and design of the apps were developed around strategic branding statements, app services clustered, the communication hierarchy clearly defined and a flexible “building-block” design system was created. The systematically branded app architecture ensures a uniform look and feel while providing enough open space for the various business units, products and partners to communicate.

“Audi Type” is the new typeface for AUDI AG. Developed by Paul van der Laan and Pieter van Rosmalen, two Dutch typographers, it is the result of an international competition under the creative direction of MetaDesign and Audi’s brand development and corporate identity team. It is a typeface that reflects the strong character of the brand and continues the Audi typographical tradition in a fresh interpretation.

MetaDesign’s Zürich office developed the brand strategy and the look and feel for a new Swiss arts brand, “Bürgenstock Momente”. The name Bürgenstock Momente represents a diverse range of arts and cultural events, including music, literature, philosophy, discussion groups and exhibitions. The prestigious jury of experts found the high design quality of the new brand especially convincing.

Volkswagen drives the issues of sustainability and ecological responsibility under its new motto, “Think Blue.” MetaDesign gave this mindset a face through the “Think Blue. Ideas.” exhibition. Over 600 square meters (nearly 6,500 square feet) in the Automobile Forum on Unter den Linden in Berlin were devoted to the “Think Blue.” landscape. Its look added a playful touch to the information on environmental sustainability while turning the entire exhibition into an experience to be remembered.


A total of 861 entries from 27 countries were submitted to the iF communication design award, an annual competition organized by the International Forum Design in Hanover. It is one of the most significant design awards in the world. The winning works appear in the iF communication design award yearbook 2011 and on the iF website in the online gallery.

“We are thrilled about winning these awards. Once again they demonstrate the broad spectrum of branding work we at MetaDesign realize successfully with our clients while showing our specific competence in communicating brands across all media,” said Professor Uli Mayer-Johanssen, chairwoman of the executive board of MetaDesign, about the results.