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Dr. Alexander Haldemann

“Brands are a powerful instrument of corporate management. Customers, employees, investors and other stakeholders recognise them as a visible sign of a company’s strategic goals.”

Alexander studied economics at the University St. Gallen and attained his doctorate at the University of Zurich’s Institute of Marketing. He has worked for First Asia Publishing in Singapore and for several communication agencies in Zurich, Lugano, and Milan.

Alexander consults our clients in strategic branding and communication issues. He lectures at the Universities of St. Gallen and Salzburg and speaks German, Italian, and English.

Benjamin Gilgen

“Ambitious companies count on a clear vision and a strong brand that base on creative ideas and in-depth analysis. Those who do not rest to continuously challenge their position and carefully guide the internal as well as the external impact, will win the race.”

Benjamin Gilgen studied business administration at the Universities of St. Gallen and Geneva, with specialisation in International Management. He worked for the management consulting firm Arthur D. Little, being responsible for international strategy projects. He further was co-founder of the strategic consultancy The Zurich Consulting Company as well as of the online wine merchant Romazini fine wine.

Since 2011, Benjamin Gilgen is a member of the executive committee. He is responsible for the international collaboration as well as the further strategic development of the MetaDesign network, concurrently advising our clientele at management level. Benjamin Gilgen is a Swiss and Norwegian citizen. He speaks German, English, Norwegian and French.

Bruno Schmidt

“Since products and services are becoming increasingly interchangeable, it’s all the more important to create a brand identity in which all elements strengthen the brand. The focus must be on integrated communications.”

Bruno studied German, French and Geography and worked as a teacher. He gained a next professional experience at the Swiss advertising agency Gisler & Gisler. Later Bruno became head of advertising for the largest German schoolbook publisher and client of MetaDesign. Before moving to Switzerland he was responsible for corporate communications and new business development at MetaDesign’s Berlin office. Since 1992 he has worked for MetaDesign in Berlin, first as a project manager for clients such as the Berlin transit authority and Audi.

He has served as a guest lecturer and instructor at various universities and educational institutions in Switzerland and abroad. Bruno speaks German, English and French.

André Stauffer

“We translate our clients’ bold strategies into equally bold and distinctive brand identities. Our work is based on creativity, expertise, empathy and intense passion.”

André initially trained to be a primary school teacher and later studied graphic design in Lucerne, Switzerland, and Aarhus, Denmark. During his years at MetaDesign — first in Berlin and since 2000 in Zurich — he has made an important contribution to branding projects in a wide variety of industries. Under his supervision, MetaDesign has regularly won top international awards, including Rebrand 100, the Best of Corporate Publishing, the iF Award and the International Corporate Design Prize.

André has served as a guest lecturer and instructor at various universities and educational institutions in Switzerland and abroad. He is also a member of the nomination committee of the Design Preis Schweiz (Swiss Design Award). André speaks German, English, French, Danish and Norwegian.