Bucher
抱歉，本文中文版本正在制作中 It all began two hundred years ago with a mechanical workshop. In the meantime, Bucher has become one of the most important industrial corporations in Switzerland, with production locations across the globe.
Over the years, continual growth has transformed the corporation into an international technology group with five divisions in the related industrial areas of mechanical engineering and vehicle manufacturing. Bucher is a global market-leader in many areas of business. It generates over 80 percent of its sales abroad.
For a long time, market leadership was not central to Bucher’s corporate strategy. As a result, little attention was paid to the group’s considerable innovatory powers and international significance. The image its customers, investors and the public had of the company was colored by its past.
Even after it had made various acquisitions, many within the group also regarded it more as an assemblage of independent product divisions than as an integral whole. MetaDesign is now working with the management to define a new market strategy focused on its market positioning. With the slogan “simply great machines”, the corporation has found a common denominator encapsulating everything that Bucher stands for.
Communication is now structured by a new brand architecture. The umbrella brand regulates the relationship between the different divisions and unites the various business segments.
A corporation rich in tradition
Bucher is a corporation with a history. Over the years, it has cautiously modernized its trademark a number of times. Bucher’s new font reflects the brand’s authority and solidity. In 2007, the brand was augmented to serve as a label on various communications media in time for the company’s bicentennial.
Establishing an international umbrella brand
The brand architecture provides an instrument for managing inter-company communication. In the long term, Bucher will be transformed into an international umbrella brand. Individual corporate divisions with established brands of their own will be granted greater freedom of choice. For example, in the case of Emhart Glass, a brand leader in the field of glass container production, the endorsement “a Bucher company” spells out its relationship to the corporation.
Exhibitions and events
At exhibitions, Bucher presents itself as an international technology corporation with a leading position on the market. Its modular concept not only creates space for a powerful brand presence, but can also be adapted for a variety of exhibition situations, so that it can be used by diverse business segments.
A bold, high-quality design for print media
Bucher’s print media fall under different categories: image and product brochures, customer magazines and financial publications. The top-quality design and a characteristic visual language underline Bucher’s claim to be a leading international technology group.
A characteristic visual language
Bucher’s visual language focuses entirely on the aesthetics of its machines, their materials and their precise workmanship. This, incidentally, places the corporation fully in the modernist tradition with its enthusiasm for machines and industry.
Online media
Bucher’s online concept distinguishes four different areas: The group, the segment, the foreign branch and “special”. The online presence is characterized by a simple structure and navigation that takes site users directly to the information they seek. The overall impression is designed to emphasize its positioning with its “simply great machines” and to reinforce the brand at all times.
“We have decided to invest in the development of an umbrella brand. A well-conceived and consistently executed brand presence will strengthen our competitive position on the world market.”
Philip Mosimann, CEO BucherSPACER
SPACER
Awarded
Winner of the “Corporate Design Prize” in 2006 and the international “ReBrand 100” award in 2007
SPACER