抱歉，本文中文版本正在制作中 The new Gotthard Base Tunnel, seismic safety at Hewlett Packard, and infrastructure planning for of the FIFA World Cup stadiums – these complex undertakings have one thing in common: Basler & Hofmann’s engineers, consultants and planners are at work behind the scenes. This company’s comprehensive expertise is expressed in its new brand identity.
With over 500 employees the Basler & Hofmann Group, a leader in its business, provides consultancy, planning and engineering services for construction, mobility, energy, security and environmental projects. The Basler & Hofmann Group brings together knowledge from a wide range of disciplines and develops solutions for a world that is becoming increasingly interconnected.
The branding process identified the company’s values and identity. From this foundation an identity that differentiates and represents Basler & Hofmann as unique in the market was developed. Now the company speaks with one voice in all its communication, thus improving the effectiveness of all its marketing activities.
This efficiency is especially important for a medium-sized company with limited budgets and resources. Communication must be convincing for the group to assert itself in the competition for new orders and skilled employees. In this respect, Basler & Hofmann sees its new identity as an important investment in its future.
But it’s just as important that the company’s employees identify with the brand. Here the brand must convince employees to become ambassadors who live by its guiding principle: “Expertise on all levels”.
Basler & Hofmann stands for holistic solutions and is well-known for planning and developing complex projects. Consulting as an additional competence completes the triad to which the company has always remained faithful. This is clearly expressed in the new brand identity, which communicates the full range of the company’s competencies.
An engineering and planning company must excel even in the smallest details while keeping an eye on the big picture. Basler & Hofmann’s approach is to successfully bring knowledge from various fields of expertise together, encompassing both technical know-how and the human touch. Because behind every solution there are people whose characters and lives have been shaped by their inventiveness and drive to excel.
The newly developed image and recruiting brochures help the Basler & Hofmann brand to speak to the hearts and minds of its target groups. They are designed for media communication and present the company’s nearly 100 competencies, providing an ideal stage for reference projects.
Information structured to reach specific target groups is a result of consistently implementing print media architecture. The media architecture provides a blueprint for presenting information, resulting in a powerful, sharp, yet diverse overall look.
With unique brand image and job ads, Basler & Hofmann positions itself as an attractive employer. Especially in the highly competitive market for engineers, a well-defined, distinct identity and “expertise on all levels” is indispensable.
New media plays a leading role in Basler & Hofmann’s overall brand communication. Its internet presence provides information about the company that is transparent and easy to access while demonstrating the diversity of the company’s most-referenced projects.
“Occupying a unique position in the market requires a well-defined profile both inside and outside the company. The solution we have created succeeds in this. The new identity shows the values our brand stands for: dependable, committed and impactful. With this we are well prepared for the future.”
Dominik Courtin, CEO Basler & Hofmann
