Frank H. Vial to Lead MetaDesign Client Services

San Francisco office adds branding leader to support growing client roster

Frank comes to MetaDesign via Landor Associates, where he worked as Strategy Director and helped create, evolve, and manage emerging and well-known brands.

Frank has lived and worked across North America, Asia-Pacific, and Europe. With over 12 years of consulting experience, Frank has helped define strategies for well-known global and emerging brands such as Adidas, Chevron, Citi, Kia, Motorola, Panasonic, PepsiCo, Taco Bell, Taj Hotels, and Wrigley.

As Director of Client Services and a member of the management team, Frank will use his strategic thinking, service orientation, and cultural sensitivity to grow MetaDesign's client service capabilities. "We live in a time of rapidly shifting relationships between businesses, brands and our society,” says Frank. “My goal is to help our clients navigate this evolution and create lasting brand and business value.”

"Frank's ideas, inspirational character and international experience impressed us," says Alexander Haldemann, CEO of MetaDesign. "His expertise will help us grow and strengthen MetaDesign's capabilities as a leader in the changing world of branding."

Frank has a degree in corporate communication management and has actively contributed as a thought leader on the future of branding in blogs, articles and whitepapers.