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    Alexander Haldemann, PhD

    Alexander Haldemann, PhD

    CEO and Managing Partner

    “Brands are a powerful instrument of corporate management. Customers, employees, investors and other stakeholders recognize them as a visible sign of a company’s strategic goals.”

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    Alexander Haldemann has worked and lived in Asia, Europe and North America. He was educated in Switzerland and studied International Management. Alexander completed his doctorate at the University of Zurich.

    A member of MetaDesign’s Executive Board for over ten years, Alexander consults clients in strategic branding and communication issues. He continues to be involved in academic research, giving lectures on brand strategy at business schools around the world. Alexander speaks German, Italian, and English.


    Pilar Manjarrez

    Vice President Operations and HR

    “In leading our operations in San Francisco, I support MetaDesign employees, partners and clients by fostering a culture in which our people can do their best work.”

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    Pilar Manjarrez graduated from New York University with a degree in political science. Before joining MetaDesign in 1996, she owned a commercial photography studio where she worked alongside designers and art directors for financial and high-tech companies such as Adobe, Apple, Bank of America, HP, Motorola and Siemens.

    At MetaDesign, Pilar heads up operations and human resources working with clients, consultants, and MetaDesign project teams. She has lived and worked in New York, Los Angeles, and San Francisco.

    Pilar Manjarrez

    Andy Giles

    Andy Giles

    VP Client Services

    "MetaDesign's goal is to partner with our clients to help them succeed by elevating their brand experience. My focus is on building the relationships and processes that deliver this success."

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    Andy Giles brings almost 15 years experience leading branding, digital and
    marketing engagements for some of the world's most recognized companies.
    After studying business and marketing in England, Andy began his career at
    Attik's UK studio before transferring to San Francisco in 2004.

    From startups to global brands, Andy has successfully partnered with a
    broad spectrum of clients, including Toyota, Sony, Yahoo!, 23andMe and
    Nike. At MetaDesign, Andy helps to build and nurture new and existing
    client relationships and to ensure the successful delivery of each of our
    engagements.