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“Brands are a powerful instrument of corporate management. Customers, employees, investors and other stakeholders recognize them as a visible sign of a company’s strategic goals.”Read more ...
Alexander Haldemann has worked and lived in Asia, Europe and North America. He was educated in Switzerland and studied International Management. Alexander completed his doctorate at the University of Zurich.
A member of MetaDesign’s Executive Board for over ten years, Alexander consults clients in strategic branding and communication issues. He continues to be involved in academic research, giving lectures on brand strategy at business schools around the world. Alexander speaks German, Italian, and English.
“In leading our ope