A brand synonymous with quality and innovation around the world, Sony engaged MetaDesign to assess the company’s retail brand touchpoints, and recommend a new approach to the company’s brand strategy and product communications.
Our initial understanding of your brand is derived from desk research, interviews, and audits of your current brand landscape. We uncover how your brand and your culture are perceived by your clients, your employees, and your markets. Looking closely at both you and your competitors, we situate your brand in the larger landscape of an entire customer ecosystem.
Sharing our findings with you, discussing them together and coming to a common agreement on scenarios and solutions is an essential part of identity-based brand work. That’s how we ensure that our solutions stay strong in the long run and that every action taken is strategically smart.
“MetaDesign created an interaction and visual design for Sony customers that combines sophistication with simplicity. With the new design, shopping for a notebook online reflects the aesthetics and ease-of use of an actual Sony VAIO.”
Brian Beaver, VP Creative Director, SonyFrom brand architecture to content strategy, positioning, and messaging, defining a meaningful structure for your brand and communication is vital at the outset. We take a visual approach to make it easier to recognize structures, discuss identities, exchange impressions and develop organizations.
A regional brand needs a different strategy than a bank. An in-house campaign needs a different build-up from a website. And repositioning a brand requires a different logic from migrating one. Whatever the challenge, MetaDesign develops a unique solution that puts the brand experience at the core of its strategy.
