Audi’s redesigned look to mark its 100th anniversary turns the brand’s new direction into a lasting experience. For over 16 years now, we have been working for the automobile manufacturer from Ingolstadt and left no detail of the brand unattended.
A logo, an app, a sonic logo or a physical environment: branded design experiences attract attention and turn prospects into loyal customers. Whether yours is a product or a corporate brand, good design speaks to both the mind and the heart and fosters consumer preference.
The success of a design system is built on the clarity of your brand. We begin our design process by thoroughly understanding who you are, defining what’s unique about you and what impression you want to communicate to the market. Good design is not about a glossy surface; it’s about communicating your real identity.
“In many years of partnership with Volkswagen, MetaDesign has continually grown to meet new challenges – from a classic, centrally-managed corporate design agency to a global branding agency with a deep understanding of cultural differences in Volkswagen’s various markets and the adaptations necessary to communicate effectively in them.”
Dr Hendric Hallay, head of brand strategy at VolkswagenWe design identities, interfaces, and experiences for organizations seeking to build their brands and implement them in visuals, sounds and physical environments. This gives us an independent view that is not biased in favor of supporting one specific channel, such as a website or a print campaign.
Your company has a unique spirit; recognizing and managing its emotional power is your unique capital. Brands focus this force and channel it to your target groups, fostering preference in the minds of your customers that results in long-term business success.
