In collaboration with KPMG, MetaDesign created various internal and external communication activities for the anniversary and found with the Web platform “Growth Generator” a modern solution to support internal communication.
Identity runs throughout every aspect of communication. What you say and how you say it must always reflect that consistently, building your image while speaking to the hearts and minds of your target groups.
As much as colors, shapes and structures, the words you choose and the tone in which you speak them convey your brand. We extend your identity to branded forms of language by defining an understandable and ownable voice that resonates through all forms of communication.
MetaDesign has developed the “We are Alstom Power” campaign when Alstom merged two of its global business units. “We worked with MetaDesign to develop an idea that expresses how we see our brand, making it credible, relevant and distinct both inside and outside the company.”
Dominique Morel, head of corporate communications, KPMGWe develop messaging platforms that define what you offer and the audiences you want to address. The diversity of today’s media offerings presents new challenges that are evolving fast. We ensure consistency in telling your story across all possible touchpoints to establish a permanent idea about your business that lasts long after the content is read.
A new brand is a signal of change, an invitation for people to interact and identify with you. It’s also a chance to turn your customers and employees into ambassadors who carry your brand’s message to others: a tremendous opportunity in today’s interactive media landscape.