Deutsche Telekom, recently named the most valuable international German brand, has entrusted MetaDesign, Germany's leading brand agency, with the full management of its brand. MetaDesign's brand experts won the final bid and will now replace Interbrand, Deutsche Telekom's former agency.
MetaDesign, Germany's leading brand agency, has published an online study on "The impact of the SharEconomy on brand leadership and perception" in collaboration with FGM MARKET INSIGHTS, a market research company.
Uli Mayer-Johanssen, member of the executive board at MetaDesign, Germany's leading brand agency, has been appointed to the economic senate of the German Association for Small and Medium-sized Businesses (BVMW). This strengthens MetaDesign's commitment to German small and medium-sized enterprises (SMEs). To celebrate this occasion, BVMW held its year-end event at the MetaHaus in Berlin.
Marcel Krempin and Frank Müller strengthen creative leadership in Berlin and Düsseldorf. Robert A. Schaefer moves from Düsseldorf to Beijing as creative director. Dirk Pahmeyer (brand strategy director) joins management board in Düsseldorf.
MetaDesign, Germany's leading branding agency, has won the pitch for the new brand look and feel and the campaign for the ADAC Postbus.
Springer Medicine, a specialized publishing house, is now working with MetaDesign, Germany's leading agency for corporate design and branding. MetaDesign won the pitch against three other candidates. The long-term objective is to develop a creative visual concept to position Springer Medicine as a digital publisher, and to strengthen the communicative impact of its product brands.
With MetaDesign Genève, MetaDesign is opening its sixth office after Beijing, Berlin, Dusseldorf, San Francisco and Zurich.
Ingrid Salamon (managing director, MetaDesign Beijing), Elaine Abels (head of business development, MetaDesign Berlin) and Daniel Leyser (brand consulting director, MetaDesign Berlin) join the agency's leadership team.
Leipziger Messe GmbH has contracted MetaDesign, Germany's leading agency for corporate identity and branding, to develop a strategic communication concept for its trade show group AMI, AMITEC, and AMICOM.
From 5 to 7 February, WINGAS, one of Germany's biggest natural gas companies, appeared at the E-world trade show in Essen, Germany with a new exhibition booth.