MetaDesign, Germany's leading brand agency, has taken the Volkswagen brand typeface to a new level. Beginning 25 May 2015, the carmaker will communicate in a new visual dialect around the world and across all media. The brand typeface, developed exclusively for Volkswagen, will be used in all communication media and in all vehicles, thus contributing to the high recognition of the brand.
The brand agency is adding four new people to its management team in the areas of human resources, controlling, strategy, and creation.
The Berlin-based brand agency’s internal branding program poster campaign for Deutsche Post puts the spotlight on the company’s employees as brand ambassadors.
Deutsche Telekom, recently named the most valuable international German brand, has entrusted MetaDesign, Germany's leading brand agency, with the full management of its brand. MetaDesign's brand experts won the final bid and will now replace Interbrand, Deutsche Telekom's former agency.
MetaDesign, Germany's leading brand agency, has published an online study on "The impact of the SharEconomy on brand leadership and perception" in collaboration with FGM MARKET INSIGHTS, a market research company.
Uli Mayer-Johanssen, member of the executive board at MetaDesign, Germany's leading brand agency, has been appointed to the economic senate of the German Association for Small and Medium-sized Businesses (BVMW). This strengthens MetaDesign's commitment to German small and medium-sized enterprises (SMEs). To celebrate this occasion, BVMW held its year-end event at the MetaHaus in Berlin.
Marcel Krempin and Frank Müller strengthen creative leadership in Berlin and Düsseldorf. Robert A. Schaefer moves from Düsseldorf to Beijing as creative director. Dirk Pahmeyer (brand strategy director) joins management board in Düsseldorf.
MetaDesign, Germany's leading branding agency, has won the pitch for the new brand look and feel and the campaign for the ADAC Postbus.
Springer Medicine, a specialized publishing house, is now working with MetaDesign, Germany's leading agency for corporate design and branding. MetaDesign won the pitch against three other candidates. The long-term objective is to develop a creative visual concept to position Springer Medicine as a digital publisher, and to strengthen the communicative impact of its product brands.
With MetaDesign Genève, MetaDesign is opening its sixth office after Beijing, Berlin, Dusseldorf, San Francisco and Zurich.