New client: MetaDesign Düsseldorf develops new brand for children's charity

Since the middle of February, MetaDesign Düsseldorf has been helping Kindernothilfe, a charity organization providing aid to children, to develop its new look. The target is to bolster the Kindernothilfe brand, and thus create a clear image in the minds of employees, donors, and stakeholders, in order to remain competitive in a tough market. Following a pitch selection process, MetaDesign Düsseldorf was asked to translate the newly developed strategic alignment into a holistic look and feel,
one that reflects the specific requirements of one of Germany's most renowned NGOs.

Kindernothilfe was founded in Duisburg in 1959 with the target of helping children in need in India. Over the years it has become one of Europe's biggest Christian children's charities, and today reaches over 650,000 children in nearly 30 countries.

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