Bestselling author Frank Schätzing, LEGO® CEO Dirk Engehausen, trend researcher Umair Haque and other renowned speakers inspired over 100 select guests on 26 May 2011 in Berlin.
Professor Uli Mayer-Johanssen, chairwoman of the executive board: talk “From identity to the brand experience – how can I release the emotional power of a brand?”
With its new service, “Quicar”, Volkswagen is set to enter the car sharing business. MetaDesign, Germany’s leading agency for corporate identity and branding, gave the service its name and is creating the look and character for the new brand as well as the design of the rental stations.
Jacques’ Wein-Depot, a chain of wine shops successful all across Germany, is working with MetaDesign Düsseldorf to develop a harmonious look and feel that will focus more strongly on the specific brand experience customers have at Jacques’.
A brand with a strong heritage recreates itself: the taz, a German nationwide daily based in Berlin, is working with MetaDesign, Germany’s leading agency for corporate identity and branding, to develop a new naming and logo system to organize its products and services into a clean, logical system.
MetaDesign, Germany’s leading agency for corporate identity and branding, has developed a new look and feel for the German federal government’s “Experience is the Future” initiative.
Professor Uli Mayer-Johanssen, chairwoman of the executive board: panel guest
Prof. Uli Mayer-Johanssen, Chairwoman of the Executive Board: presentation
Florian Dengler, executive creative director: talk “The Future of Branding”
This year’s REBRAND 100®, one of the most important international branding competitions, has awarded seven prizes to MetaDesign for its strategic repositioning and redesign work.