Jacques’ Wein-Depot, a chain of wine shops successful all across Germany, is working with MetaDesign Düsseldorf to develop a harmonious look and feel that will focus more strongly on the specific brand experience customers have at Jacques’.
A brand with a strong heritage recreates itself: the taz, a German nationwide daily based in Berlin, is working with MetaDesign, Germany’s leading agency for corporate identity and branding, to develop a new naming and logo system to organize its products and services into a clean, logical system.
MetaDesign, Germany’s leading agency for corporate identity and branding, has developed a new look and feel for the German federal government’s “Experience is the Future” initiative.
Professor Uli Mayer-Johanssen, chairwoman of the executive board: panel guest
Prof. Uli Mayer-Johanssen, Chairwoman of the Executive Board: presentation
Florian Dengler, executive creative director: talk “The Future of Branding”
This year’s REBRAND 100®, one of the most important international branding competitions, has awarded seven prizes to MetaDesign for its strategic repositioning and redesign work.
Robert A. Schaefer, creative director: talk “The last days of branding"
In July 2010 Merck KGaA, a pharmaceutical and chemical company based in Darmstadt, Germany, acquired Millipore, a laboratory supplier based in the USA. The branding and corporate identity experts from MetaDesign in Berlin advised the new partners during the merger through a comprehensive brand definition and positioning process.
Four projects by MetaDesign, one of the leading agencies for corporate identity and branding, were winners at this year’s iF communication design award.