Since 1980, Intrax has expanded dramatically, adding a variety of inbound and outbound programs, including internship, language learning, leadership, study abroad, volunteer, and work travel programs.
Intrax had made a business decision to streamline and unify the operations of the diverse programs around the world. MetaDesign was engaged to create an overall Intrax umbrella brand to unify the sub-brands. Our team worked with Intrax executive and marketing leadership teams to capture the essence of Intrax. A highly systemic and versatile design system was developed to give the brand a dynamic and compelling visual language.
With the new brand in place, MetaDesign continued to work with Intrax to develop key touchpoints for the sub-brands. The design system was expanded to appeal to unique audiences, while still strongly identifiable as part of the Intrax family.
To better depict the extensive opportunities for participants over a lifetime, an infographic shows how Intrax programs are applicable from infancy to retirement.
Intrax creates lasting and meaningful cultural connections through global exchange programs that encourage relationship-building across the globe. Intrax expands intercultural awareness for individuals and the communities in which they live, and participants gain direction to connect more fully with the world at large.
The most prominent feature of the logo is the letter “x,” from which a directional arrow has been derived. This arrow symbolizes the personal and professional direction, as well as the forward-looking outlook, that Intrax program participants gain. The implied ligature between the “r” and the “a” represents the handshake that commences a connection between individuals.
Telling a compelling narrative of the company’s inception and subsequent growth into the leader in international training and exchange programs, the corporate brochure helped to define who Intrax is.
A highly systemic and versatile design system was developed in conjunction with the logo. An angular graphic device, the Pathways, conveys the core idea of connection and direction, and gives the brand a compelling visual language with which to portray their story and entice potential participants.