Münchner Rückversicherung becomes Munich Re. It is a powerful brand, proactive and quick in offering marketable solutions for the future. This rigorous focus on progress is now reflected not only in the company’s new name, Munich Re, but also in its unique imagery.

Unusual and innovative: Siemens recognized the potential of sonic branding in 2003 and worked together with MetaDesign to create an acoustic environment that was uniquely Siemens. That was the start of a long and close partnership.

Experiencing the brand with all five senses. Whether in the air or on the ground: an acoustic world that accompanies passengers through the world of air travel.

100 years of tradition, success upon success, but too many different looks in over 120 countries. Triumph was faced with the challenge of developing a new, more consistent look and reinventing the brand as an international fashion label.

“Vorsprung durch Technik” is the Audi mindset, and that is best reflected in the company’s products and in its communication. For over 16 years now, we have been working to make sure that promise is delivered.

South Tyrol brings together its strengths. An umbrella brand combines tourism and products and becomes the pioneer of all region branding processes.

Two venerable institutions merge. 11 million customers need a new home. And they need orientation as the new start into their future together becomes tangible.

Pulsating and electrifying: that’s the world of eprimo, a new discount energy provider in Germany.