MetaDesign expands its competence centers and management board

MetaDesign, Germany's leading agency for corporate identity and branding, is focusing on broadening its competence base in the fields of brand communication, brand environments, and digital branding in 2012. The agency laid the foundation for this strategy last year through a targeted expansion of its management board.

Hendrik Halstenberg joined MetaDesign in 2011 to develop and provide operational leadership for the company's brand communication department. As a member of the management board, he now leads a team of concept developers and copywriters who create the entire range of communications at MetaDesign. The team's services include name and slogan development, brand language, online concepts, and holistic communication strategies.

Last year also saw a change in leadership for another competence center, with Linda Stannieder as the new head of brand environments. She leads a team of 24 architects, interior designers, and product designers responsible for transforming brands into three-dimensional environments. The trade fair booths, showrooms, exhibitions and events her team designs allow brands to communicate across all disciplines in multi-sensory environments.

And Matthieu Vermeulen, from the Netherlands, joined MetaDesign in early December 2011 as the head of digital branding. Under his leadership, a team of 25 concept developers, programmers, and web designers develops digital brand experiences, from strategy to design and implementation. The portfolio of services the digital branding team offers includes brand management systems to support companies in implementing their brands consistently.

MetaDesign also expanded its management board beyond the competence centers in 2011. Since the middle of October, Patricia Nassauer is the client partner for Volkswagen, and Markus Blankenburg joined the same team on 15 November as a creative director. As members of the management board, the two will help to expand the international business of the Volkswagen account and drive creativity.

"Our many years of experience with our clients show that long-term, holistic branding cannot be divided down into individual disciplines. It achieves its full impact only through the cross-disciplinary interplay of strategy, design, communication and interaction. That's why we offer the full range of branding services across all media – print, digital and three-dimensional – and ensure effective interaction among all the competence fields," said Uli Mayer-Johanssen, chairwoman of the executive board at MetaDesign.

After finishing his studies in communication design and art direction in Hamburg, Markus Blankenburg started his career in various design studios there before becoming a senior designer at Factor Design. Three years as an art director at Springer & Jacoby Design followed, where he gained experience in the automotive sector while managing the account for smart. In 2006 Markus Blankenburg switched to Interbrand in Munich, where he was a design director and later a creative director for the BMW key account. Starting in 2010 he was the creative director at the Interbrand offices in Amsterdam, where he also worked for the Opel account. His work has won a number of awards. Most recently he won an iF communication design award for bpost, the national postal service in Belgium.

Hendrik Halstenberg is an experienced creative director who has worked for Scholz & Friends, JWT and gkk, as well as managing his own agency. His expertise includes classic communication, promotion, CRM and dialog marketing, as well as online, social media, and guerilla marketing. He has always focused strongly on the automotive industry, including more than seven years of creative work for BMW and MINI, Honda, and Mercedes-Benz. Halstenberg has won a number of awards in Germany, Cannes and London, among others for MINI, Alpina, and "Germany – Land of Ideas".

Patricia Nassauer, from Portugal, launched her career in classic advertising in 1996 as an account executive at Wirz & Hafner in Frankfurt. She then continued at Bates, where she managed accounts for Lufthansa and Wella. In 2004 she moved to Barcelona to work for Atletico International, where she took on international responsibility for the SEAT advertising account. Most recently she was a management supervisor for four years at Draftcb in Hamburg, where she managed the NIVEA account and was part of the pitch team that won the global Beiersdorf account at the end of 2010.

Linda Stannieder studied architecture at the art university in Berlin-Weissensee, and worked in various positions as an architect, freelance designer and photographer before joining MetaDesign in February 2008. Her initial focus was on helping to establish the Beijing office, where as a creative director and part of the senior management team she helped to expand the project and client portfolio in China. In Beijing Linda Stannieder advised such clients as Volkswagen Group China, Bosch Siemens Household Appliances, enweis Shenzhen Maniform, Zhejiang Daily Press Group, Mindray, Puma, Fisher and Paykel, and Haier. Her project experience includes corporate identities, corporate designs, digital applications, corporate sound, flagship stores, trade fair design, events, and POS systems.

Matthieu Vermeulen was most recently the managing director at iconmobile in Berlin, where he was the head of the France business unit and advised clients such as Louis Vuitton und Renault. After finishing his studies in mass communication research in Amsterdam, he started his career at Interface Media there before moving on to London, Paris and Berlin. During his time in Paris he graduated from the Trium Global Executive MBA Program. He has worked for EURO RSCG, Wunderman, and Fullsix as an account director and client partner, where he managed accounts for Intel, Motorola und Microsoft.