Haier, a global market leader in household appliances, has exclusive marketing and sales rights for the Chinese market for Fisher & Paykel, a luxury kitchen brand from New Zealand. Haier has asked the Beijing office of MetaDesign, a branding and corporate identity agency, to develop and position its new brand look for China.
The corporate identity and branding experts from MetaDesign Beijing have developed a new, consistent photographic style for the Chinese lingerie brand Enweis for the start of its new spring and summer campaign. The new style will be reflected in all communication and advertising media across the country.
Germany’s leading branding agency creates a holistic 3D approach as part of Volkswagen’s course toward becoming the global automobile market’s most innovative high-volume brand Mit dem internationalen Handelsplatzkonzept für den Wolfsburger Autokonzern setzt MetaDesign neue Standards für Markenerlebnisse
MetaDesign, Germany’s leading branding agency, has won its first local Chinese client: the Zhejiang Daily Press Group, a renowned publishing house. MetaDesign’s Chinese office was opened in 2008 for Volkswagen in Beijing and employs a staff of nine.