MetaDesign one of China’s top 5 creative agencies

MetaDesign, a global corporate identity and branding agency, was ranked number five in the category “creative brand design and advertising” in a nationwide survey of the best consulting companies in China for 2011. The survey was conducted by Jing Li Ren (Sino Manager), a leading management journal. This result places MetaDesign Beijing, in its first year of operations, on the same level with established agencies with far longer histories on the Chinese market.

Candidates for the ranking were named by companies and specialists from the business and selected by a panel of experts. The tough selection process included nine categories: client list and references, core competencies and experience, consulting methods and instruments, ongoing learning and research, expert networks and success stories, growth in profits and new business, as well as professionalism, potential and reputation.

MetaDesign China advises such clients as Volkswagen, Bosch, Fisher & Paykel, Mindray, Financial Times (FT Rui) and SuperD. The Beijing branding experts developed the new global dealerships and the design concept for the luxurious Phaeton Lounges for Volkswagen. MetaDesign also worked with Mindray, a leading international developer and manufacturer of medical devices, to develop a flexible trade fair stand system to elevate the brand experience at trade shows. The agency also reworked the design and layout of FT Rui, a magazine published by the Financial Times China, and developed a signage and orientation system for an exclusive new residential complex for Ningxia ZhongFang Group, a real estate company.

“Entering the ranking at fifth place after such a short time on the Chinese market is an outstanding testimonial to the quality of our work. It is the result of the excellent partnership we have with our clients, and we are honored by the trust they place in us,” said Rupali Steinmeyer, managing director of MetaDesign Beijing.

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